In a time when progress should be marching forward, Missouri stands at the precipice of a legislative move that threatens to hurl us back into the shadows of discrimination and segregation reminiscent of the Jim Crow era. Senate Bill 980, while masquerading as an attempt to lessen regulatory burdens on small businesses, is a stark reminder of the continuous efforts to undermine diversity, equity, and inclusion (DEI) in our state.

Thanks to the Jones Advocacy Group, we've been alerted to this bill's Jim Crow implications. Senator Rusty Black, the bill's sponsor, insists it's about reducing regulation. However, the reality is that SB 980 broadly targets DEI initiatives—so broadly, in fact, that it could prevent companies from considering or discussing skin color and race in private contracts. This isn't just a step backward; it's an outright leap into regressive, discriminatory practices we commonly refer to as Jim Crow - putting discrimination in the law. Even more concerning is the fact that the bill was put forward not by a member of the far right culture wars caucus, but by a well respected mainstream Senator. The casual attitude towards resegregation in the law is terrifying.

NAACP opposition to this bill is firm and unwavering. Drawing from the lessons of the Travel Advisory and the repercussions of SB 43—which essentially legalized discrimination in Missouri—I've voiced my concerns, highlighting the Jim Crow nature of SB 980. Please recognize the danger it poses not just to DEI efforts but to the fabric of our society. 

This bill is a stark reminder of the challenges we face as Black people in Missouri. It underscores the urgency to be flexible, responsive, and supportive of the NAACP and groups fighting on the front lines for justice and equality. We need you in this fight. Join  the NAACP today and oppose this measure. If you are already a member, consider giving an additional donation to support our efforts. www.monaacp.org. 

The bill's likely demise is a testament to the power of collective action and advocacy. Yet, we cannot become complacent. We must remain vigilant, informed, and ready to act against any legislation that seeks to diminish our rights or silence our voices.

I urge you to familiarize yourself with Senate Bill 980 and understand its implications. Work with us as we strategize and fight against this and other challenges to our community. Let us show that in Missouri, we will not stand quietly by while the efforts our mothers and fathers fought and died for are discarded less than two generations after they were passed.

Together, we can overcome these turbulent times and continue to champion the cause of justice and equality for all Missourians. Let's make our voices heard in the halls of the Capitol, in the streets, and at the ballot box. The fight for justice and equality needs every one of us, now more than ever.